The “Take a Ride on Us” program will offer safe ride options through Uber for Pride Weekend.
The campaign is offering 600 rides beginning on Thursday and running through midnight Sunday. Riders can use the Uber code “PRIDE22” to get the discount. Each code is good for two rides per person, at $10 off per ride. The credit can only be used for rides and not Uber Eats, and the discount doesn’t cover tip.
“Take a Ride on Us” is the creation of Cumulus Media Albuquerque. The program is the product of the partnership of Uber, Bernalillo County and the New Mexico Department of Transportation’s ENDWI campaign.
According to a release, “Bernalillo County has contributed $60,000 to this annual effort. The county’s financial contribution comes from liquor excise taxes – additional taxes that New Mexico retailers and consumers pay when purchasing alcohol. The New Mexico Taxation and Revenue Department collects and distributes the taxes to New Mexico counties on a quarterly basis.
The program has provided a safe ride option to more than 27,000 riders in Albuquerque since 2017.”